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Investing in the Power of the Sun - The Capitalist Case for Solar Energy

Investing in the Power of the Sun - The Capitalist Case for Solar Energy

By: Michael Gorton, Chief Executive Officer / Chairman, Principal Solar and Dan Bedell, Executive Vice President - Marketing & Corporate Development, Principal Solar

This paper examines the recent past and potential future of photovoltaic (PV) solar in terms of how it has compared with traditional generation and how, even without government subsidies, solar utility scale projects will reach a price per KWh that will be at - or less than - traditional generation, possibly as soon as 2014.

Now is the time for traditional conservative thinking to re-examine the facts about solar energy and explore its potential for not only delivering more efficient and less costly power, but also for creating jobs and opportunities that jump-start economic growth.

This jump-start would be possible because electricity drives almost every part of the economy, and cheap abundant electricity helps keep industry competitive.

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Authors

Michael Gorton
Michael Gorton

Chief Executive Officer / Chairman, Principal Solar

A quintessential entrepreneur, mentor, and company builder, Michael Gorton has proven to be a strategic visionary, impacting the telecommunications, music, and healthcare industries. As founding CEO of Teladoc, the nation's leading telehealth company, Michael pioneered a health care model in which members had access to telephonic physicians who could review medical records, treat, and prescribe medication that today supports the new paradigm in health care reform. As a founder and leader of Principal Solar, Michael applies his business expertise, scientific education, and training to the renewable energy sector – a strong voice and proponent of solar power.

Prior to this, Michael served as a partner of the Texas Acceleration Group (TAG), an entity formed to assist startup companies. Michael and other TAG partners founded Palo Duro Records to promote unknown country artist Shelley Laine. Within three years, Laine became the number one ranked independent artist in country music, was nominated for Best Female Artist in 2002, and put six songs on the charts.

In 1993, Michael founded Internet Global, a company that delivered the first DSL network and one of the first VOIP networks at a time when few people predicted the profound impact the Internet would have on communication and society. Prior to this, Michael worked as a project engineer at Dallas Power & Light dealing with power plants, distribution, transformer management, and integration of renewable energy into the grid.

Fueled by his passion for education, Michael has taught college courses in math, astronomy, and physics and published two novels and dozens of articles on topics ranging from physics to healthcare.

Michael earned his B.S. in Engineering from Texas Tech, his M.S. in Physics from the University of Texas at Dallas, and his Juris Doctorate from Texas Wesleyan University.


Dan Bedell
Dan Bedell

Executive Vice President - Marketing & Corporate Development, Principal Solar

Following a lifelong interest in renewable energy, Dan Bedell co-founded Capstone Solar, a think tank for solar professionals to exchange ideas on policy and technology and a platform for peer to peer branding, micro-networking and interactive solar webinars.

Dan previously worked on mergers and acquisitions in the global materials industry, integrating newly acquired businesses into a standard corporate footprint at Lehigh Hanson, Inc. Prior to that, Dan was COO and Director of Business Development for a Dallas-area construction company that was an early entrant into the "green" building market and the rooftop solar installation market. In that capacity, he was an advocate and evangelist for distributed solar generation in the state of Texas. He now brings that same passion for the inevitable mainstream adoption of solar power to Principal Solar.
 

Dan holds his B.B.A. in Economics from the University of North Texas where he graduated cum laude and spent a semester studying international finance in the UK. 


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